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What is a good SaaS Churn Rate?

Sixteen Ventures

Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. Then we get punitive; since there’s just a lot of churn in this market (segment), we’ll give them even LESS. Is 5% Monthly Churn Good? Going out of Business is Just Fine?

Churn 133
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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

You can rely on value-based pricing to deliver products and services to different market segments. First, let’s take a look at Help Scout , a help desk software launched in 2011. Conducting a pricing audit means you don’t have to worry about what your competitors prices are. Planning and prioritizing. Customer success #1.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment. Again, having gone through a large dataset, we typically saw that something between 0.5X

Cloud 100
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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

So, fast forward, we got bought by Yahoo in 2011, for a little under $300 million. We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends. Michael Katz: So had a few thoughts, toyed with a couple ideas.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. So from that first buyer meeting until deal closed, around 90 days.