The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard
SaaStr
MAY 15, 2024
There’s a lot to learn from our mobile-first comrades because it’s even harder over there than it is over here. Lesson #2: Conversion to Paid Is Fairly Low While Free Trial Offerings Are Way Up 70% of mobile subscription apps now offer free trials, at least in part. In B2B, the classic metric for this is 2% now and was 2% in 2006.
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