From $800k to $274M in 4 Years - The Story of Ariba
Tom Tunguz
MAY 13, 2015
At the time of its IPO, the company was only investing about 75% of its revenue and sales and marketing. In 2002, the company invested significantly in sales and marketing, but suffered a decline in revenue. In a typical year, the company invested about 20 to 30% of their revenue in research and development.
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