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They’ve invested in their blogging and powered their way through to a SEO-driven library, and now their blogs are working for them while they sleep. Urban legends tell the tale of the origins of the TLDR dating back to as far as 2003, which for modern day tweens are ancient times. So you might as well embrace it. Write for us.
The first time I worked with Steve was back in 2003. I was personally motivated to adopt a PLG strategy because I’m an introvert who was invested in figuring out how to build a business without having to engage in too much conversation. To get from 2 percent to 40 percent took a lot of growthhacking.
In a kind of analogous way, everyone uses the Internet now, which wasn’t true certainly, when we started Flickr, in late 2003. In any event, in our case, the growthhacking worked from a top of the funnel perspective, but it was not closing deals. We invested a lot in that. We started development in early 2004.
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