From $800k to $274M in 4 Years - The Story of Ariba
Tom Tunguz
MAY 13, 2015
In 2002, the company invested significantly in sales and marketing, but suffered a decline in revenue. Presumably this is due to customer churn, as a fair number of their customers must have gone out of business. In a typical year, the company invested about 20 to 30% of their revenue in research and development.
Let's personalize your content