Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly sales development. For many in sales, this is the root of the playbooks they follow today. Trend #1: The most effective users of martech are engineers.
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