Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. We've Spotted the trends, tactics & techniques from sitting deep in the data layer of scaling SaaS teams. Trend #1: The most effective users of martech are engineers. Trend #2: Growth is not marketing; Growth is operations.
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