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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

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From $800k to $274M in 4 Years - The Story of Ariba

Tom Tunguz

Before its acquisition, which was consummated at the highest historical multiple of any software company , Ariba was the largest independent procurement software business. It sold software to help businesses buy the things they need in order to operate, everything from pens to planes.

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

This is increasing the spending as more and more features are being offered, through acquisitions or expansion. The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence.

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Employee Spotlight: Bill Wilson, Senior Director of Product and Kite Designer

FastSpring

My first job in tech was in 1998 as a software developer. In about 2002, I got into more of a leadership position for satellite offices of larger companies. How was the experience of going through an acquisition fully remote during a pandemic? Describe a favorite memory during the acquisition. So, everything.