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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And I’ve been building SaaS Companies now for 20 years, so that’s a long time. And unfortunately it wasn’t Larry and Sergei who we’re starting Google at the same time, but it was two other students doing something much more mundane. They were building time and expense software.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).