Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Measuring the letters.
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