Payments Pricing Sales Funnel White Paper 
Baremetrics
OCTOBER 12, 2021
Sales qualified leads: These are leads who show interest beyond consuming content. For instance, inquiry about pricing and package offers. Outbound Leads Outbound leads are prospects who do not reach out to a business; instead, the business reaches out to prospects typically through a cold call, email, or even social selling.
FastSpring
DECEMBER 14, 2018
Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that What’s great about remarketing is that you can customize what ads you serve your audience based on where they are in the sales funnel. When they’re higher in the funnel, serve ads that link to general information.
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