Baremetrics
OCTOBER 12, 2021
The inbound lead generation methodology works by connecting with prospects by providing value as they move through different stages in the sales funnel. Use SEO to target keywords at the top of the funnel. With keyword research, you can target keywords at the top of the purchase funnel in multiple ways.
FastSpring
DECEMBER 14, 2018
Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that What’s great about remarketing is that you can customize what ads you serve your audience based on where they are in the sales funnel. When they’re higher in the funnel, serve ads that link to general information.
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