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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Ways to improve ecommerce conversion rates. In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Podcast: Ecommerce Conversations by Practical Ecommerce.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Touchpoints also include occasions when clients interact with your software app in a SaaS context. White papers. Phone calls. Guiding customers through onboarding.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise. Software integrations. Payment processing. What Are SaaS Tools? Primary users.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. The criteria that define an MQL are specific to different organizations. What is a PQL?

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Like, you’re literally on the floor like crippled with crying just like two years of your hard work, or whatever, you know, you’re like, ah, and then you get a phone call at that exact moment. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business.