Remove Operational efficiency. Remove Payment Features Remove Revenue Remove Software Development
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Outseta Company Update September 2020

Outseta

Software developers have the technical skills to integrate their own tech stack—many even revel in the opportunity to build the perfect tech stack while acknowledging it’s probably not the best use of their time at an early stage. If I’m honest, selling to SaaS founders had often felt a lot like pushing a boulder up a hill.

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SaaS Cost of Goods Trending Down – By How Much?

OPEXEngine

Average COGs in 2008 was 40% of revenue at the time of IPO, and gross margins averaged 60%. For companies IPO’ing in 2018, average COGs had dropped to 31% of revenue and average gross margins had increased to 68.5% The development environment is a much lower percent of the total expense but it is significant enough to matter.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service. Operational efficiency. Subscription business model. Again, it was an easy to use model which scaled effective decision-making. Customer data. Economies of scale.

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Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

Companies that are able to get a complete picture of their customer journeys can improve their customer experience report an increase in their revenue. Forbes reports 84% of companies that work to improve their customer experience report an increase in their revenue. The modern customer journey is a multi-channel, multi-stage event.