SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So we cracked open a basic programming book and we started learning how to write our first lines of software together. So, let me walk you through that.

B2B 134

B2B B2C Scale New CTO 134

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Second, cloud-hosted SaaS apps meet “consumerized” technology buyers via a freemium sales models.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

MARCH 3, 2020

You can come up to me after this and I can give you a list of 10 people, but find somebody that’s been a VP of Sales before successfully in a startup, scaled that to some level of success and make that person sort of an independent arbiter of that process. So it could be anybody. They don’t have an agenda.

Sales Hiring 158

Sales Hiring Sales Recruiting CTO Hire Scale 158