SaaStr

APRIL 3, 2020

In Today’s Episode We Discuss: * How Anthony made his way into the world of SaaS starting in the sales team at Box and how that led to his entering the world of marketing and creating the customer success category. * How does this compare to the relationship of sales and marketing more traditionally?

Sales Recruiting 171

Sales Recruiting Sales Hiring Scale Branding 171

SaaStr

SEPTEMBER 20, 2019

* When is the right time for startups to hire their first CMO? What should they have in place in terms of infrastructure, prior to hiring the candidate? Where does Janine see many going wrong when hiring their first CMO? * How does Janine look to reduce the friction when handing off between marketing and sales?

Scale 129

Scale Sales Hiring Traceability Acquisition 129

ProfitWell

DECEMBER 6, 2019

Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. To maximize revenue from usage, use a value metric. Referral rates.

Scale 68

Scale Development Team Review Traceability Software Review 68

SmartKarrot

OCTOBER 27, 2020

Traceability and accountability become more viable when you are aligned with a customer success roadmap. Prospects with third party validation of products tend to believe more easily and move through the sales funnel much faster. Choosing the right metrics. Customer acquisition. How to build a customer success roadmap.

Customer Success 10

Customer Success Scale Traceability Sales Hiring 10