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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. Cold Outreach is when you contact and pitch your product/service to prospects with whom you have no prior relationship. . Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups.

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How Clio grew from a lifestyle business to a legal tech juggernaut

Point Nine Land

Both Jack and Rian had tech backgrounds and at the time were providing consulting services to the legal industry. His comment to us was that the software is just too expensive, too inaccessible, too hard to use and so on,” recalled Jack. Again, this was 2007. At the time, Jack and Rian were well-positioned to build this product.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

In SaaS vs. marketplaces? Look into sales pitches, demos, webinars,… Did your presentations/contents translate well into what we are showing to prospects and customers? How are you coming up with the best solutions? How do you organize your work? This is an exercise that should be done with input/feedback of the leadership team.