How going the extra mile to understand customers propelled Squire into a $750m SaaS company
ChurnZero
DECEMBER 14, 2023
In a sense, it was originally more like a lead generation service, or marketplace for barbershops. On the other hand, owning a barbershop would serve as a customer research and development (R&D) laboratory. On the one hand, the investment tied up Squire’s cash and put the company at risk of failing. Watch it in full here.
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