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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

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The Growth Mindset: An Overview of Key Growth Strategies and Tactics

OpenView Labs

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. Product Fit – Not Just About the Market. Product-Channel.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. Along the way, I guess I should say, on the personal side, I met my husband in business school.

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Amplitude Analytics – Features and Alternatives

User Pilot

Amplitude is a Digital Optimization System used by the most highly valued brands and disruptive teams to better understand and personalize their digital products in order to maximize the business value of their product innovation. Any action users take within your product is called an ‘event’. What is Amplitude Analytics?

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How Founders Can Take Control of Their Destiny with Tradeshift (video + transcript)

SaaStr

Tradeshift Pay is an entrant payment solution for supply chains, meaning no matter where your supplier is in the world, we can make sure they get paid. Again, to make it very simple, think about that just like a PayPal, but for the enterprise, for the Fortune 500 in the world. We were focused on serving the global market.

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The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Intercom, Inc.

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. First they build an insanely awesome product. Then they seed it in the market, running beta tests and iterating on features. Poor marketing.

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SaaStr Podcasts for the Week with Pipe and MessageBird — March 13, 2020

SaaStr

After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. He’s an incredible founder, person and a very, very dear friend, and changing the way SaaS as an industry will work and be structured in the future. Harry Stebbings of Stride.VC