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How to turn a first-time purchase into a high LTV customer

Chart Mogul

For most e-commerce merchants, the need for segmentation is obvious once they reach a period of rapid growth. As sales increase, customer segments become increasingly apparent and merchants must understand their customers to scale effectively. Building a 1:1 marketing loop can start simple. right in your welcome pop-up?

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

And then it was just a matter of, okay, make sure that it works, make sure that it scales, then very important not to forget, make sure that people buy it, that they know how to find you, you know. And then the sale will commence as far as the people and this was, we were multiple millions of dollars of revenue until I took the first call.

Scale 145
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.