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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Source: SalesHacker.com.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. And certainly the market has come quite a bit far from that point. It’s the SMB space. And I think Salesforce has learned a lot since then.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We started out in the commercial SMB mid-market space. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service.

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