Remove Market Segmentation Remove Marketplace as a Service Remove Metrics Remove Sales Funnel
article thumbnail

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Fundamental metrics (like ARR, CAC Payback, or Burn Rate) will never stop being important; they’re industry standards for a reason. Marketing Lead Gen. Productivity Per Sales Rep.

article thumbnail

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform. Our own company has evolved alongside our customers, broadening our services and products to meet the growing needs of an expanded range of entrepreneurs. For Shopify, I embed a product marketer in each product line.

Data 52