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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps?

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

User Pilot

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Assists in managing the launch timelines.

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Top 8 Session Recording and Replay Tools [Our 2022 Review]

Full Session

Session recording tools are qualitative research tools that help you record user actions while browsing different web pages. Product teams, UX and UI researchers, marketers, and site owners use this feature to capture data and analyze user behavior. User trends. Feedback trends. User feedback trends.

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To Manage a Call Center Efficiently see what Employees Really Think

Upscope

There are plenty of happy smiling recruitment videos for call centers on Youtube but the real data on how people feel can be found in the comments section. At Upscope we're researching what sort of services employees at call centers might want and to understand that we need the real unspoken truth. A couple of them our team did.