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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. They also manage finances and supervise one or more engineering teams. Before hiring, assess your current needs and hire as your company grows.

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Top 8 Session Recording and Replay Tools [Our 2022 Review]

Full Session

They help you understand how to optimize your website, web app, or landing page. Finding the right tools with relevant features can be pretty challenging, given that so many tools for recording user sessions and replays are available on the market. Session recording and replay tools are essential for user experience analysis.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Identify weaknesses and opportunities.

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6 Customer retention metrics vital to growth | ProfitWell

ProfitWell

Again, a great customer acquisition rate with a bad customer retention rate is akin to throwing water into a leaky bucket. For subscription-based businesses like SaaS companies, understanding how many subscriptions you lose each payment period is crucial. You only recover 30% of customers who have a failed payment.

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Global Marketing Strategies for SaaS and Software

FastSpring

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Michael goes into a lot more detail about identifying new international markets to expand into around 14:30. They loved what we did, and they asked us, you know, can you expand into different markets?

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Why the SaaS Business Model Is Going to Dominate the B2B Tech World

SmartKarrot

The SaaS business model is basically a subscription-based service. You will only have to worry about the recurring payments, which is otherwise known as MRR, monthly recurring revenue. The Mature Stage : This is the stage where you can take a sigh of relief as you have finally established yourself in the market.