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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

MARCH 27, 2023

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

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Payment Solutions Payment Services SaaS Payments VP of Engineering

SaaS Brief

Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

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