SaaStr

APRIL 16, 2020

It’s really about showing them supports that if they’re spinning up an incident response team fast or they’re really scaling their ability to fix incidents on their networks, then it’s about us showing them with webinars, with videos, with white papers, how do you do that fast. The AMA is run twice a week.

Scale 176

Scale Underperforming Technical Team Leadership Branding 176

Sales Hacker

MAY 6, 2019

Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Distribution of old is, I have a white paper, it appeals to this audience which is maybe a vertical or maybe a persona or maybe the entire segment of mid market financial services. Alon Waks : Correct.

Scale 63

Scale Strategy Sales Hiring Consulting 63

The Marketing & Growth Hacking Publication

APRIL 26, 2019

Given this short history, it may be easy to sketch the company’s leadership as college-educated hippies, protesting on the street corner for one environmental cause or another. This means looking at studies, research polls, and the white papers from your competitors.

Branding 40

Branding Social Media Growth Hacking Market Research 40

SaaStr

JUNE 3, 2020

And then I spent a year at Salesforce working on Marc Benioff’s extended leadership team, and really had a chance to learn how important trust can be, and also really learn from Salesforce, from Mark, how do you really build a global SaaS leader at scale? And that company grew very quickly.

Software Review 174

Software Review Scale Technical Review SaaS 174

SmartKarrot

DECEMBER 2, 2020

Women are owning more responsibilities and are emerging to adorn strong leadership competencies. A report by Forbes states that women were better rated than men on 12 out of 16 leadership strategies. She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well.

Customer Success 17

Customer Success Leadership Retention Communication 17

Kellblog

MAY 27, 2022

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. Leadership. And if you need a seminal white paper, add that one to the list as well. # # #.

AI Search 122

AI Search Technical Review Forecasting Software Review 122

FastSpring

MARCH 27, 2023

So essentially building the first operating system for corporate learning and development teams in bringing thought leadership community best practices around the LearnOps category. And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

SaaStr

JANUARY 28, 2020

You know, you wouldn’t, you go up, and whether it’s email, or a phone call, or a webinar, or a white paper, the tools are going to be the same, right? ” So we want to own it and be able to work with sales and sort of a servant leadership perspective, put them in a position to prospect. You have to go further.

Sales Hiring 201

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 201

Kellblog

OCTOBER 16, 2023

You can and should build tools to support its execution — e.g., the wow demo and a security and adminstration white paper. It’s not complicated. It’s easily taught. Plays Are Applied Marketing Are plays marketing or sales? While plays are always executed by sales, I think of building plays as applied marketing.

Startup 91

Startup Sales Sales Enablement Leadership 91

SaaStr

FEBRUARY 18, 2020

It’s about winning together and building that relationship and that dynamic between the marketing leadership and the CEO is key to doing that. Anthony : So with expectations about how to measure marketing impact, the next step is, well, how do you represent that impact at senior leadership or at the board level?

Scale 206

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 206

SaaStr

DECEMBER 6, 2019

Are we handing off a customer to sales immediately after that person logs into our website and download the white paper? Those can be downloading white papers. So thinking of your leadership and being slightly self-reflective, almost, how have you seen your style of marketing leadership evolve and adapt over the years?

Sales Hiring 131

Sales Hiring Cloud Mobile Technology 131

Sales Hacker

JANUARY 8, 2018

You have a few options for these folks: Option #1: Ask them to participate with a good attitude in a leadership capacity for the role playing. There is no report, document, white paper, or book that can do more for the success of your sales team than real live coaching.

Sales 96

Sales Forecasting Consulting Leadership 96

SaaStr

JANUARY 21, 2020

At PatientPop, came out, you’re an MDR, qualified inbound leads and not the real golden inbound leads, maybe those white paper downloads, those eBooks, those case studies. Now you can submit challenges and propose solutions and it will get looked at by myself and my entire leadership team. Quarterly ENPS service.

Sales Recruiting 251

Sales Recruiting Sales Hiring Scale Sales 251

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends. It really does depend on the leadership team. But the challenges, there’s a lot of them.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

Sales Hacker

OCTOBER 7, 2021

Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. I went through a VP of Sales Program with SaaSy Sales Leadership — the moment I realized I didn’t want to be a VP of Sales. She is a Speaker and Hostess for LinkedIn Live. What is one a-ha moment you’ve had in your sales career?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Andreessen Horowitz

APRIL 9, 2024

I’ve written my share of ambitious e-books and white papers and things like that along the way. But the wins that actually happen, they happen due to the work of sales leadership and sales people. That starts with sales leadership and sales management. This is different, right?

Scale 105

Scale Technical Review AI Sales Hiring 105

ChurnZero

SEPTEMBER 30, 2021

I did find the one that Chris Hicken wrote from NuffSaid that said really valuable, probably the most robust white paper, on CS Operations. To find out if you’re ready to add a Customer Success Operations role and how to get leadership buy-in for this new hire, watch the webinar. There just hasn’t been a lot written on it.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

CustomerSuccessBox

JUNE 27, 2022

It’s not unexpected that leadership teams are increasing investment in tools and resources to better support Customer Success teams given the numerous demands on a CSM’s time. Out of this requirement, the idea of “Enablement for Customer Success” has emerged.

Customer Success 52

Customer Success Sales Enablement Metrics Development 52

SaaStr

JULY 15, 2022

Once you have a brand, everything works, everything works; webinars, white papers, outbound, inbound, left-bound, right-bound. And what you’ll find later when you’re really big is actually they all work at scale.

Scale 223

Scale Outsourcing Services Sales Hiring VP of Engineering 223

The Marketing & Growth Hacking Publication

APRIL 11, 2019

For example, refer to industry studies, quote statistics, and create thought-leadership pieces that show your expertise. White papers and case studies were seen as the most effective types of content for the late stages of the buyer’s journey. There’s some overlap, but this is basically the way to go.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Sales Hacker

DECEMBER 8, 2017

There’s been a remarkable shift in traditional executive leadership to more growth focused, consumer-centric leadership. The trend in sales enablement’s reporting structure currently shows that three-quarters report to the senior executive sales leadership. 7) Executive Changes: Re-Thinking Key C-Level Roles.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Kellblog

JANUARY 1, 2023

But, if you spend more time, looking for rich content, deep white papers, and numerous customer reference stories, you will likely develop a sense for whether the marketing is simply veneer covering a low-commitment box as opposed to the hardwood of a core one.

Strategy 116

Strategy Startup Software Review Government 116

Kellblog

AUGUST 20, 2023

Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” GoodCo is once again setting the bar as part of our ongoing technology leadership”), ongoing disputes (e.g., this market continues to be a two-horse race”).

Marketing 88

Marketing VP of Engineering Headcount Government 88