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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

AUGUST 2, 2016

These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourced sales team for the cloud companies they service. Four years ago Microsoft launched Office 365, a subscription-based delivery model for their flagship product Office, and turned to partners in the channel to scale worldwide.

Outsourcing Services 111
Outsourcing Services SMB Acquisition Scale 111
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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

JUNE 16, 2020

This generates recurring revenue. Your partners act as an outsourced sales and marketing team. Is your leadership team aligned and bought-in to using external partners to market and sell your product? Leadership must understand the risk and upside involved in having others represent your brand. Reduced Cost.

Outsourcing Services 131
Outsourcing Services Sales Recruiting Scale SaaS 131
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