Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem
Sales Hacker
JULY 16, 2020
Tech integrations make for a very natural narrative about why and how solutions should be co-sold together or cross-sold into each other’s customer bases. Customers value the ability to build their own solution stack , and they routinely look to their existing vendors for help. Middle of the funnel: warm your cold deals.
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