Sales Hacker
APRIL 29, 2021
If you’re going to welcome sales folks into the writer’s room, possibly in collaboration with the marketing team, then it will be more important than ever to distinguish between the unique roles and functions which make up your sales content supply chain. Here are the functions your content supply chain should include. Content Management.
OpenView Labs
MAY 5, 2021
The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Are you targeting enterprise or mid-market/SMB? They are highly successful in SMB/mid-market, but also have significant traction in the enterprise.
SaaStr
JUNE 16, 2020
It’s available to everyone bringing in third party speakers, bringing in, we had Mark Cuban couple of weeks ago, we’re having Brene Brown for our SMB business, around empathy, and leading through courage. It’s the SMB space. That’s where we put all of our responses to the market. One, Salesforce Care.
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