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What's the ROI of your mom?

ProfitWell

Your top subscription news. What’s the return on investment of your mom? And in this article he explains why, and proposes a different approach to thinking about the optimal CSM headcount to help you build a more effective customer success organization. And Sprinklr acquires Nanigans. Your mom has an ROI. Here are a few teasers.

Scale 43
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Sam Taylor: On my first leadership role, I was the first enterprise sales rep, a manager of mid-market team. Bret was formerly the CTO at Facebook. And so I was their first sales leadership hire.

Scale 171
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. They had occasional advertising here and there. Here’s Rachel.

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SaaStr Podcasts for the Week with Lucidchart and Wrike — February 28, 2020

SaaStr

As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. Karl has been in every interview for every new hire for the first 6 years of the business, why? Loving our podcast content? What works?

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Shape Up Your Agile

Crafty CTO

My friends at the Chicago CTO Group are very smart people, and everyone I’ve spent time with is practicing some form of agile effectively. Every piece of work starts with a raw idea, and with a raw idea in hand, our first step here is to “set the appetite”: how much of an investment is this idea worth?