User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

Innovation 92

Innovation Payments Strategy Payment Solutions 92

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. What is growth marketing? What is the growth marketing framework?

Growth Marketing 94

Growth Marketing SaaS Payments Strategy Payment Methods 94

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. They usually are licensed through a subscription sales model.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Incredo

NOVEMBER 1, 2019

When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. Self-Service. Enterprise.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

NOVEMBER 7, 2018

Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. It’s a really useful number to help you calibrate your investment and make sure that you’re making the right decisions for your growth. Why does it matter?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40