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How to learn from churn – designing good user offboarding

Intercom, Inc.

Maybe you’ve had a similar experience trying to exit your contract with your cable television or wireless carrier provider. Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue. A great example of this is Spotify’s Can we still be friends?

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The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

The introduction of wireless technology combined with the massive adoption of mobile devices has revolutionized how we communicate. Amazon, on the other hand, is so good at omni-channel communication that its monthly subscription “Prime” members refer to themselves as “addicted” and part of a shopping cult. They simply must adapt.