Intercom, Inc.

MARCH 22, 2018

Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Adam: Did Thumbtack also reach product/market fit faster?

Marketplace as a Service

SaaStr

SEPTEMBER 3, 2019

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. It’s not even close. So I realized during that time … Let me take one more step back.

Acquisition

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Activation: Users realize the value of your product ( Aha! moment ) and experience it.

Growth Marketing

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. Its focus is mostly on sales and the list is generally about growth hacks, but despite that the post also thinks about customer interactions in the form of an hour glass rather than a funnel. Putting it all together.

SaaS Payments

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. There are over 256,000 candidates on LinkedIn across industries with current job titles such as Director of Growth, Growth Manager or Growth Hacker.

Sales Hiring

Incredo

NOVEMBER 1, 2019

When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. With this sales model, a SaaS service provider can earn more than $100,000 per year for a product, but only as long as the company is equipped to meet all the requirements of enterprise B2B sales.

SaaS Payments

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

SaaS Payments