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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

Make the revenue recur, I’m interested. up that is sub one million in recurring revenue? One of maybe the top 10 mistakes everybody makes is they want to hire this VP of sales too early. I’ve got 5,000 people on it, but I’m only doing $10,000 a month in revenue. That’s my background. I can help.

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10 Years In Tech

Outseta

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. Before I lived it, I thought of the tech world as being very business oriented—a place owned by analytical types and developers writing rigid blocks of code that looked like gibberish to me.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. We only have an engineering team.”

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 This is the revenue growth for HubSpot leading up to the IPO. Dharmesh : …said, “This is a very bad idea.