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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

As part of that, we wanted to look back at some of our most iconic content and sessions. One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). I’m doing this thing for the first time. SaaStr is Turning 10!

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

When is the right time to hire their first sales reps? What are the most common mistakes founders make when hiring their first reps? What can be done to minimize ramp time of new reps? What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And You’ll find out tomorrow. And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big!

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

When it comes to seamlessly scaling your applications, a top-notch engineering team will be your foundation. We develop a search API to help any developer to have a very good search in their application. So today we are a distributed team. Of course, behind this product, we have a super strong team.

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10 Years In Tech

Outseta

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I find that refreshing. I can name dozens of people in tech that I genuinely find to be more impressive, smart, and thoughtful than our very best politicians, for example.