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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

For example, only Finance manages the books, and only Engineering actually writes the code for the product. Specifically, I’m talking about product management and product marketing. When should you hire a product marketer? “Think of product marketing as a role that helps both product management and the company scale.”

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There’s more than one path to $100 million

Point Nine Land

Like a large tanker at cruising speed that cannot quickly take a turn, a startup with a fast-growing headcount and a high burn rate loses some of its ability to quickly react to new information, new insights, or changes in the market. If you’re setting yourself up for hypergrowth, the margin for error is very thin.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. What I love about this list is so many of these ideas fly in the face of what we often read about “successful” SaaS start-ups in the media. You read that right—two!

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

And so we’ve learned good best practices to put more tools and more controls in the hands of frontline managers, frontline reps so the back end finance teams, sales ops teams aren’t inundated. inaudible 00:32:31] Some cuts, in this case, the company with 50 AEs, you drop 20 headcount, and then you’re 30.