Remove Events Remove Marketplace as a Service Remove Payment Methods Remove Retention
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How to Build a Conversion Path: Step-by-Step Process

User Pilot

increase new feature retention).boarding). increase new feature retention) Pain points (e.g. build in-app experiences that increase product adoption and retention without coding). Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

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Understanding Risk Management Strategies as a PayFac

Stax

For SaaS companies, becoming a payment facilitator (or PayFac) offers a ton of advantages—including but not limited to—boosting retention and profitability while exercising greater control over the customer experience. For example, the breakdown of old hardware, human errors, or malware can cause a hindrance to payments.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars. eCommerce Marketplaces.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

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Align Revenue to the Value You Create

Casey Accidental

My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. Harkening back to Tim Kendall’s advice, I started asking entrepreneurs, “What is the path to actually creating value from your service for your customers?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This wasn’t the case.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Giving anyone the ability to create and organize events seamlessly.

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