article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

While our solution is a great fit for SaaS businesses that have their sights set on rapid growth, a mammoth-sized enterprise company might require an enterprise tool—like an ERP—to maintain a consistent workflow and operational structure across all their departments.

article thumbnail

Pricing Transformations In 2021

OpenView Labs

When your customer’s business models change, you often need to resegment your market and adjust your pricing model. People with software development backgrounds will recognize these ideas. A scalable model is one that works as your business grows (or in some of your segments contracts).

Pricing 53
article thumbnail

State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100