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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. The contract size grows. Doing Business with Developers.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. I’ve made a bad VP of Sales hire.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

How does this differ between SMB and enterprise? What are the challenges with enterprise given the long sales cycles? This is my second software company. My previous software company was a company called TalentBin, which was a recruiting software company that started in 2010, and was acquired by Monster Worldwide in 2014.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

There are rules in starting an enterprise software company. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software. A SaaStr Classic!! million in 2013 to $115.9

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Building a Stellar Engineering Organization

SaaStr

Claire Hough is the VP of Engineering at Apollo and has nearly 20 years leading engineering and development teams at Udemy, Napster, and Netscape. Vijay Gill is the head of engineering at DataBricks and brings engineering leadership experience from Google, Microsoft, AOL, and Salesforce. FULL TRANSCRIPT BELOW.