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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

Sales wants more features. Product gets bogged down with one-off requests. In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B acquisition.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Your product should be viral and make users want to share it with others.