Engagement Leadership Payment Features Sales Outsourcing 
Tom Tunguz
AUGUST 2, 2016
These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourced sales team for the cloud companies they service. Four years ago Microsoft launched Office 365, a subscription-based delivery model for their flagship product Office, and turned to partners in the channel to scale worldwide.
Unbounce
JUNE 16, 2020
Dropbox has a long history of using referral rewards like this one to create goodwill, build engagement, and find new customers. Once the program is established and your engagement “flywheel” is in place, you can scale your program effectively as you bring on more of the right partners. This generates recurring revenue.
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