SaaStr

JANUARY 9, 2022

Top Blog Posts This Week: Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep. 15+ of The Top Sales & Marketing Mistakes SaaS Startups Make. Pretty Much Every App With an Enterprise Edition Uses “Contact Me” Pricing. Your (Belated) SaaS New Year’s Resolution: Add a Layer. Why The Greatest Sales Teams Just Kill It On Dec 31.

Scale 256

Scale Innovation Scaling Enterprise 256

Sparktoro

JANUARY 9, 2022

There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it. It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned media — where you’re the one organically mentioning someone else.

Marketing 101

Marketing Branding 101

Baremetrics

JANUARY 9, 2022

Reducing churn is the single most important thing your SaaS. company can do to improve its growth. By some estimates, it is up to 25 times cheaper to keep a customer happy than to onboard a new one. So how do you identify customers at risk of churn? In this article, I will list a series of actions you can take to identify cohorts of customers most at risk of churn.

Churn 98

Churn Payments Payment Services SaaS Payments 98