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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.

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The 3 Pillars of Product-Led Businesses

OpenView Labs

These are the three pillars of product-led growth. End users are now the most important constituents in buying software. Rise of the developer, SaaS, and open source: The internet’s influence in lowering the barriers to entry to build and distribute software. For example, engineers get an email with a code snippet in it.

Scale 93
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The 3 Pillars of Product Led Growth

OpenView Labs

End users are now the most important constituents in buying software. According to Tope Awotona, CEO and Founder of scheduling tool Calendly , “When you’re building software, ultimately that software is going to be used and consumed by human beings. This isn’t a one-time process or a get-product-market-fit-quick scheme.

Scale 80
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12 Best Software for Customer Feedback to Gather Actionable Insights

User Pilot

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Actionable insights from feedback help you better align your product with customers’ needs and retain them for longer.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Over the past decade, we’ve seen so many new paradigms emerge that businesses simply must be able to keep up with to be a part of the future of software as opposed to being labeled as an incumbent”.

Scale 118