The Most Successful SMB SaaS Acquisition Channel Ever Built
Tom Tunguz
AUGUST 2, 2016
IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors. Overall, for Microsoft 95% of revenues are derived from channel. With a self-service model, customers who have more specific needs are left in the cold. Navigating the channel.
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