SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Ryan theorizes that there’s not enough data out there to get a more accurate picture of SaaS churn because it’s not something most companies want to be very transparent about. Because word-of-mouth for us is actually much bigger fuel than the revenue that we’re collecting or churning or dropping or whatever.”.
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