SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower. So the flip side is that SaaS companies targeting individuals or small businesses with a larger customer base and shorter contract lengths will naturally have higher churn rates.
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