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Why You Should Focus on Nurturing the Customer Relationship

Totango

The goal in this nurturing approach to customer relations is to yield stable profits over many years. By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

The goal in this nurturing approach to customer relations is to yield stable profits over many years. By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

This way, every customer interaction is informed by as much personal information as possible. Creating a customer-centric culture means encouraging customer success teams to shape their everyday workflow around delivering customer lifetime value. Why a Customer-Centric Culture Matters.