Customer Lifetime Value, Data and Entrepreneurship

Customer Lifetime Value

Data

Entrepreneurship

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. I also come from a family who has a long history of entrepreneurship.

Data

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Chargify

AUGUST 17, 2017

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Were there external factors, such as industry changes, that would account for the anomalies? You may also want to analyze metrics you don’t normally prioritize.

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A Peek Into Demandbase’s Data-Driven Field Marketing Approach

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