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A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

I also come from a family who has a long history of entrepreneurship. Having this data at the ready allows the marketing team to plan campaigns and programs that will ultimately increase annual contract value (ACV), funnel velocity, customer lifetime value and win/loss rates. Overall Company Performance.

Data 72
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Has Your SaaS Hit A Growth Ceiling? 12 Ways To Reignite Growth

Chargify

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Were there external factors, such as industry changes, that would account for the anomalies? You may also want to analyze metrics you don’t normally prioritize.

Scale 53