A Peek Into Demandbase’s Data-Driven Field Marketing Approach
InsightSquared
FEBRUARY 6, 2019
As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. I also come from a family who has a long history of entrepreneurship.
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